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News & market · August 27, 2026
Canadian Car Buyers Are Pricing Vehicles Before They Reach the Dealership — But Is Their Number Right?
Canadian buyers increasingly decide what a used vehicle should cost before they ever speak to a dealership. CARFAX Canada research found that 52% of buyers used comparable listings when determining what they planned to pay. 18% reported using AI to help estimate vehicle value, showing how quickly AI is becoming part of automotive research. More information does not automatically produce an accurate valuation. Trim, kilometres, condition, accident history and local demand still matter. The best approach is not to trust one number. Build a range using comparable listings, vehicle-specific data and a structured valuation method.
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